Greenfield Cooperative Bank Unveils Co-op ROOTS, New Employee Volunteer Program

We are pleased to announce the launch of Co-op ROOTS, a new employee volunteer program designed to reflect our deep commitment to the communities we serve.

As a local bank founded on cooperative principles and neighborly values, we are dedicated to giving back to local and nonprofit organizations. With the newly unveiled Co-op ROOTS program, employees are given the opportunity to volunteer with partner organizations across Franklin, Hampshire, and Hampden counties. From serving pizza lunches to Westover Airbase service members with USO, to lending a hand with Rachel’s Table at the Boys & Girls Club of Chicopee’s garden, our employees will have a chance to make connections and give back.

Along with committed community service hours, the program also highlights Co-op Acts of Kindness, an outreach initiative giving GCB employees the opportunity to sponsor acts of kindness in the community such as purchasing supplies for a local dog shelter or sending valentines to a senior community. Each year, the bank will award one employee with the “COOP-teer” Volunteer of the Year Award, and will provide employees with volunteer shirts displaying GCB’s “Rooted in the Community” slogan. 

“Co-op ROOTS gives our employees another meaningful way to show up, lend a hand, and make a positive impact where it matters most,” said Sean Sormanti, Senior Vice President – Human Resources. “I am incredibly excited to see the connections and care that grow from this program.”

The program was spearheaded by GCB’s Strategic Planning Associate, Samantha Tefft. As an avid community volunteer, she was motivated by the opportunity to help strengthen connections and build lasting relationships between her colleagues and the community, bringing Co-op ROOTS from concept to reality.

“I’m really excited to see the program come to life and to watch how our employees embrace it,” said Tefft, “There’s a lot of energy around it already, and I think it’s something the team is going to truly enjoy being a part of.”

Co-op ROOTS reflects our ongoing commitment to being an active and engaged community partner. By supporting employee volunteerism and acts of kindness, the program helps strengthen local connections and reinforces the values that guide Greenfield Cooperative Bank.