Greenfield Cooperative Bank Welcomes Abby LaValley as AVP, Branch Manager of Amherst Office

Greenfield Cooperative Bank is pleased to welcome Abby LaValley as Assistant Vice President and Branch Manager of its Amherst branch office located at 390 College Street, Amherst, MA.  

LaValley brings more than 20 years of local banking experience to the role, having previously served as an Assistant Manager at two community banks in the region. Her deep knowledge of the local market and commitment to customer relationships make her a strong addition to the GCB team.

A graduate of Isenberg School of Management at UMass Amherst, LaValley holds a bachelor’s degree in marketing. She currently resides in Franklin County.

In her new role, LaValley will oversee daily operations at the Amherst branch while continuing to build meaningful relationships with customers and supporting the financial needs of the community.

“We’re thrilled to welcome Abby to our team,” said Jackie Charron, EVP – Chief Banking Officer. “Her extensive experience and strong ties to the community align perfectly with our mission of delivering personal, relationship-focused banking.”